Michel Wedel

PepsiCo Professor of Consumer Science

Robert H. Smith School of Business
3303 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: 301-405-2162
Fax: 301-405-014
Email:

Faculty Page

Michel Wedel is the Pepsico Professor of Consumer Research at the Smith School of Business at the University of Maryland, and holds an honorary chair at the University of Groningen. He has a M.Sc. in bio-mathematics from the University of Leiden (1981), a M.Sc. in statistics from the Netherlands Statistical Society (1986), and a Ph.D. in Marketing from Wageningen University (1990).

From 1982 to 1991 he was employed at the TNO Nutrition Research Institute in Zeist (Netherlands), as head of a statistics and computing group. From 1991-2002 he was professor of Marketing Research at the Department of Marketing, Faculty of Economics, University of Groningen. He was the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan (USA) from 2002-2006.

Michel has taught a variety of courses for BBA, MBA and Ph.D students on marketing research, marketing analysis and marketing decision making. His main research interests are in the application of statistical and econometric methods to problems in marketing and marketing research. Much of his recent work addresses issues in visual marketing, using eye-tracking technology.